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Controversial Comedy in Advertising
Thursday, April 18, 2013To be completely honest, I don’t think I’ve ever been to a K-Mart. Save a very quick stint in a one-stop light town in rural Alabama, I’ve never really lived in very close proximity to one and really haven’t thought much about the retailer since moving away. Don’t get me wrong, I love the theoretical convenience of a superstore, but find that I often come home from Target laden with 25 different things I didn’t need and sans the one item I had intended on buying. That’s…
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The New SXSW
Monday, April 15, 2013You may be thrown off by the title of this blog post, but after reading an enlightening article by Marc Ruxin from TechCrunch titled “All Things SXSW (Re)Considered”, it felt appropriate. Remember going to concerts 20 years ago? (I don’t because I was 9), but some of you may. As you may recall, there were no phones, there were probably few cameras (most of which, disposable) and there were not any social platforms or trending hashtags being stuffed down your throat. You were there to…
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Button, button, who’s got the button?
Friday, April 12, 2013Everything has a button these days. Facebook, LinkedIn, StumbleUpon. The list goes on and on. The latest button on the list? Social Giving! While reading my favorite newsletter, Springwise, I came across CentUp, a new way to encourage charitable giving by showing your appreciation of great content. With a click of the CentUp button, you can reward the content creator and half of his/her earnings will go to charity. Good for charities and good for the “creatives” that write, produce, shoot or draw. If you…
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Playing Nice in the Sandbox
Friday, April 5, 2013In the public relations industry, there are often times when you work with a client that has multiple agencies or vendors, whether that means multiple PR agencies handling different tasks, or PR agencies working with creative agencies or digital/marketing agencies. With so many partners, it can often cause stress due to miscommunication or lack of awareness, causing friction between the two partners that can ultimately cloud your relationship with the client. By playing nice in the sandbox, you are guaranteed a cohesive relationship that your…
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How to find your power in the business world as a woman
Wednesday, March 27, 2013I sat on a plane recently next to a woman reading a self-help book titled “Act Like a Lady. Think Like a Man!” Really? I haven’t read the book, but dislike the premise already. Spurned by Sheryl Sandberg’s “Lean In: Women, Work and the Will to Lead” book, there’s been much in the news lately re: women in business and how few of us are sitting in roles of power. Only 17 independent countries (out of 195) are led by women. In the United States,…
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Never Stop Learning
Tuesday, January 29, 2013It’s almost scary to think how many years now separate me from my undergraduate education at Emory University. Let’s just say I could potentially be a parent to some of the undergraduates currently enrolled. The four years I spent there were wonderful; I managed to graduate with a dual degree in sociology and music (handy I know), a love of learning, the ability to think and write critically and a larger world view. What I didn’t leave with was much of a game plan for my future…
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The Underdog of the Social World
Monday, January 28, 2013In today’s digital world, social media plays a vital role in how we communicate, shop for new products and services and keep ourselves entertained. As PR professionals, social media has also shifted the way we need to think and strategize on behalf of our clients. It has given us a direct outlet to reach our clients’ customers which requires a smart approach to ensure messages are made in a clear, concise and engaging manner. It’s undeniable that social media has seen exponential growth over the…
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A Resolution for 2013
Friday, December 21, 2012There are plenty of reasons to make resolutions, and just as many reasons to break them. In general, I hate resolutions because they never work. They’re made in haste, at a time when we’re already pushed to the limits with obligations and responsibilities. However, as we close out another business year here at Trevelino Keller we are taking the time to look back at some of our successes and where we have a little bit of room for improvement. We are closing out a record…
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National Coffee Day is PR Done Right
In the land of public relations, we are always looking for fun a creative ways to spread the word about our clients. A press release about a recent business deal isn’t the only way to get national and local media attention. Take it from Dunkin Donuts. Saturday, September 29 is National Coffee Day, so in celebration Dunkin decided to partner with CareerBuilder to survey workers about coffee consumption. The result? Coverage appearing in local, national and trade media about the most coffee-dependent professions. When two…
Controversial Comedy in Advertising
To be completely honest, I don’t think I’ve ever been to a K-Mart. Save a very quick stint in a one-stop light town in rural Alabama, I’ve never really lived in very close proximity to one and really haven’t thought much about the retailer since moving away. Don’t get me wrong, I love the theoretical convenience of a superstore, but find that I often come home from Target laden with 25 different things I didn’t need and sans the one item I had intended on buying. That’s…
The New SXSW
You may be thrown off by the title of this blog post, but after reading an enlightening article by Marc Ruxin from TechCrunch titled “All Things SXSW (Re)Considered”, it felt appropriate. Remember going to concerts 20 years ago? (I don’t because I was 9), but some of you may. As you may recall, there were no phones, there were probably few cameras (most of which, disposable) and there were not any social platforms or trending hashtags being stuffed down your throat. You were there to…
Button, button, who’s got the button?
Everything has a button these days. Facebook, LinkedIn, StumbleUpon. The list goes on and on. The latest button on the list? Social Giving! While reading my favorite newsletter, Springwise, I came across CentUp, a new way to encourage charitable giving by showing your appreciation of great content. With a click of the CentUp button, you can reward the content creator and half of his/her earnings will go to charity. Good for charities and good for the “creatives” that write, produce, shoot or draw. If you…
