Sweet & red potato gratin w/ havarti cheese from today's #CSA Chef Series was delicious! Thx to chefs Kelly & Colleen! http://t.co/YYqjwMDD
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PR Makeover. Penn State Board Must Go.
Monday, January 23, 2012On the day of Joe Paterno’s passing, it is even more apparent than ever that the 32-member Penn State Board of Trustees needs an expeditious exit. At quick glance, the board consists of a respectable list of leaders of Pennsylvania industry, political leaders and the like. However, I didn’t see any public relations practitioners on the board … not a member of the broadcast media, print journalism or the communications field and no one who seems to have any background in reputation management. Now that’s…
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Death of Local Store Marketing ISN’T Greatly Exaggerated
Friday, January 20, 2012For years, local store marketing has been the most effective way for store managers and owners to integrate their business into the community. The high-touch approach of visiting local schools, neighborhood associations and charitable organizations and aligning one’s business in the spirit of reciprocal benefit has made many a businesses long-standing members of the community. With the growth of national and international chains, local store marketing was the vehicle to leverage national advertising, public relations, community relations and sponsorships. In fact, it was imperative that…
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Tips for More Sustainable Design
Friday, January 20, 2012As a designer I often feel guilty about the amount of paper wasted during the design process due to inevitable revisions, rewrites and test prints. Our office makes sure to recycle paper and other products, but sustainability really relates to much more than that. It should encompass everything we consume and produce. Green design is a step toward more sustainable solutions. Of course, the ultimate goal of a green designer is to minimize his/her environmental footprint with their final product. Consider the following tips to…
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New Year’s Resolutions for PR Pros
Thursday, December 22, 2011With 2012 a couple of weeks away, people from across the country are in the process of deciding what their New Year’s Resolutions will be for the year. Whether the resolution is related to fitness, healthy eating, financial growth or spending more time with family, a new year gives everyone the chance to have a fresh start and work to accomplishing personal or work goals they have set for themselves. As PR professionals, the New Year means we can reevaluate our PR tactics…
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Why Trevelino/Keller Clients Are Buzzing This Holiday Season
Wednesday, December 14, 2011In the business of public relations, “buzz” is the overused reference to generating attention for one’s brand or products that leads to others buzzing about it at the water cooler, on social networks, at cocktail parties and the like. We have been known on occasion to generate some significant buzz for our clients and in exchange, they continue to engage us year after year. This year, in the spirit of creating buzz, we started our very own Trevelino/Keller bee colony, an organic investment between our…
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2012 Food Trends to Watch
Thursday, December 8, 2011I was recently reading one of the many restaurant industry trade publications I subscribe to, a favorite this time of year because I love to see what they all think will be hot trends for 2012. One of the first trends listed for 2012 in Restaurant Business is “Southern Comfort.” As a southerner, born and raised, this of course makes me happy. From an early age, a few of my favorites were buttermilk biscuits, grits, banana pudding and my great grandmother’s chicken and dumplings… A dish that…
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![Ross-Crooks-Infographics[2]](http://wheelhousetk.com/wp-content/uploads/2011/12/Ross-Crooks-Infographics2-600x340.jpg "Ross-Crooks-Infographics[2]")
Using Infographics to Create an Impactful Message
Tuesday, December 6, 2011Using Infographics to Create an Impactful Message It’s not enough to simply write about data any longer; the world wants visuals. Infographics are a way to communicate complex stories, using graphics, icons and illustrations to create a single image that is easily understandable. Naturally, infographics have proven an excellent aid in expressing high volumes of information in a clear, visually appealing manner. These are useful to sales teams trying to explain business value and are a great way to explain different types of processes. The…
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Shattered, But Not Broken … Life in Napa
Wednesday, September 21, 2011I watched Bottle Shock. And I was taken by the movie … even moreso than Sideways because it offered you some insight into the story of Napa and its emergence as a genuine, legitimate wine producing mecca of the world. I loved seeing the perspective of the individual winemakers who more often lived crush to crush for the privilege of making the best wine mother nature would allow that particular year. I appreciate the opportunity to swallow wine education like what bottle shock actually means ……
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Happy Holidays
What’s on your holiday wish list this year? I know what you’re thinking, this is another ploy by retailers to extend the holiday season even longer, but actually holiday planning is in full swing for the magazine publishing industry. Yes, Christmas is six months away but finding the top gifts for the holiday season is top of mind for editors and staff at publications around the country. National and local magazines alike are scouring through thousands packages full of the latest products from companies from…
Touchdown for Tech
The Nielsen Co. reported that an estimated 111 million people watched the Super Bowl XLV, topping the 106.5 million who tuned in last year. When it comes to food – Pizza Hut reported selling 2-million pizzas during the Super Bowl. That’s a lot of people and a lot of pizza – and what are they all tuning in for? Not only the biggest sporting event of the year but one of the biggest technology events of the year. While the players and coaches are focused…
The Celebrity Tweeters Are Alive Again
Alicia Keys, Kim Kardashian and Lady GaGa are among several famous tweeters who died a “digital” death last week on World AIDS Day. For what has been referred to as the “digital death campaign,” several entertainers with Twitter followers in the millions, vowed to stay offline until they raised $1 million for Keep A Child Alive, a charity founded by Alicia Keys that provides first class AIDS care to families in Africa and India. To support their pleas, the celebrities filed a “last tweet and testament” video…
