WheelhouseTK

New Year’s Resolutions for PR Pros

    With 2012 a couple of weeks away, people from across the country are in the process of deciding what their New Year’s Resolutions will be for the year.  Whether the resolution is related to fitness, healthy eating, financial growth or spending more time with family, a new year gives everyone the chance to have a fresh start and work to accomplishing personal or work goals they have set for themselves.  As PR professionals, the New Year means we can reevaluate our PR tactics…

Coca-Cola and Mountain Dew Taking New Heights on Facebook

Mountain Dew Offers Facebook’s Timeline Covers to Fans http://popsop.com/52198 If you haven’t already seen, Facebook has a new timeline that is being released globally. The Facebook timeline is not available for brand pages at the moment but Mountian Dew has surely found an inventive way out. This article will explain what new application Mountain Dew has created to help fans give their timeline a Mountain Dew look and help brand their image. ·         Suggested Tweet: Mountain Dew Offers Facebook’s Timeline Covers to Fans: http://popsop.com/52198 via…

Why Trevelino/Keller Clients Are Buzzing This Holiday Season

In the business of public relations, “buzz” is the overused reference to generating attention for one’s brand or products that leads to others buzzing about it at the water cooler, on social networks, at cocktail parties and the like. We have been known on occasion to generate some significant buzz for our clients and in exchange, they continue to engage us year after year. This year, in the spirit of creating buzz, we started our very own Trevelino/Keller bee colony, an organic investment between our…

A Case For Writing Things Out & The Most-Useful Social Media Tools of 2011…

  The Pen Is Mightier Than The Phone: A Case For Writing Things Out http://www.fastcompany.com/1798782/when-pen-beats-phone-a-case-for-writing-things-out?partner=homepage_newsletter There’s all kinds of advice across the web about when to use which app for each small thing that needs doing. But the advocates for using paper to complete certain tasks are not so loud (you can’t hear them typing, among other things). Yet a Forrester Research survey of business professionals found that 87 percent of them supplement gadgets with paper productivity http://www.livescribe.com/ , and 47 percent thought their personal…

Holiday Shopper: Spending $$ Without Moving My Feet

I am not a shopper.  Never have been. I didn’t get that “female gene” in my core.  I’d rather do . . . well, just about anything rather than shop. I only venture into retail brick-and-mortar stores when I absolutely have to, for a specific need.  A quick trip into TJMaxx is fine. I know what I need, I find it or I don’t and I’m out of there. A day spent at the mall is the equivalent of torture for me. So when it…

2012 Food Trends to Watch

I was recently reading one of the many restaurant industry trade publications I subscribe to, a favorite this time of year because I love to see what they all think will be hot trends for 2012.  One of the first trends listed for 2012 in Restaurant Business is “Southern Comfort.”  As a southerner, born and raised, this of course makes me happy.  From an early age, a few of my favorites were buttermilk biscuits, grits, banana pudding and my great grandmother’s chicken and dumplings… A dish that…

Social Media Pet Peeves

Down with the “sexy shot” on Twitter! Now that we are all active users of social media tools, it’s clear that Twitter, Facebook, Linkedin and the like have become qualified, valuable ways to connect and communicate.  It’s effective and beautiful. Social media opens up opportunities for personal interaction. The growth of new communication streams has never ceased to fascinate me as a communications professional. But within this new world order of communication we are seeing people developing bad habits. So, allow me a rant today….

Using Infographics to Create an Impactful Message

Using Infographics to Create an Impactful Message It’s not enough to simply write about data any longer; the world wants visuals. Infographics are a way to communicate complex stories, using graphics, icons and illustrations to create a single image that is easily understandable. Naturally, infographics have proven an excellent aid in expressing high volumes of information in a clear, visually appealing manner. These are useful to sales teams trying to explain business value and are a great way to explain different types of processes. The…