Book Review | Deep Survival: Who Lives, Who Dies, and Why
When confronted with a life-threatening situation, 90% of people freeze or panic, says Laurence Gonzales in this exploration of what makes the remaining 10% stay cool, focused and alive. Gonzales (The Hero’s Apprentice; The Still Point), who has covered survival stories for National Geographic Explorer, Outside and Men’s Journal, uncovers the biological and psychological reasons people risk their lives and why some are better at it than others. (Publisher’s Weekly) Laurence Gonzales has written a page-turner of a book, not about survival technique, but survival…
PR Makeover. Penn State Board Must Go.
On the day of Joe Paterno’s passing, it is even more apparent than ever that the 32-member Penn State Board of Trustees needs an expeditious exit. At quick glance, the board consists of a respectable list of leaders of Pennsylvania industry, political leaders and the like. However, I didn’t see any public relations practitioners on the board … not a member of the broadcast media, print journalism or the communications field and no one who seems to have any background in reputation management. Now that’s…
Death of Local Store Marketing ISN’T Greatly Exaggerated
For years, local store marketing has been the most effective way for store managers and owners to integrate their business into the community. The high-touch approach of visiting local schools, neighborhood associations and charitable organizations and aligning one’s business in the spirit of reciprocal benefit has made many a businesses long-standing members of the community. With the growth of national and international chains, local store marketing was the vehicle to leverage national advertising, public relations, community relations and sponsorships. In fact, it was imperative that…
Tips for More Sustainable Design
As a designer I often feel guilty about the amount of paper wasted during the design process due to inevitable revisions, rewrites and test prints. Our office makes sure to recycle paper and other products, but sustainability really relates to much more than that. It should encompass everything we consume and produce. Green design is a step toward more sustainable solutions. Of course, the ultimate goal of a green designer is to minimize his/her environmental footprint with their final product. Consider the following tips to…
It’s Not Only About What You Post; When You Post Matters Too…
Infographic: The (New) Best Time to Post to Social Media http://www.prdaily.com/Main/Articles/10583.aspx Timing social media posts can make all the difference when developing a brand’s social media strategy. Until a recent concept from HubSpot’s Dan Zarrella, the common idea was to post during peak usage times. “Contra-competitive timing” emphasizes that posts will receive more attention if they are posted during off-peak times in order to avoid the clutter. Check out the infographic emphasizing the importance of timed posts. Suggested Tweet: #Infographic: The (new) best time to…
Was Martin Luther King Day meaningful for you? Was it a ‘Day On’ or a ‘Day Off’?
I attended the service for Martin Luther King at Ebenezer Baptist Church. As I was listening to the various speakers, and remembering his segment of the march from Savannah to Atlanta that passed near my hometown, I was struck by an unacknowledged aspect of his leadership. Since I am engaged in sustainability, and am dedicated to a spiritual path as well, I tend to see the world through these two filters. (Actually, I see them as one lens to be fully transparent but that…
Facial Recognition Privacy-Protection and the Changing Face of Social Media…
Protect Your Personal Brand On Facebook With Secure.me http://www.business2community.com/facebook/protect-your-personal-brand-on-facebook-with-secure-me-0113831 Social media is an invaluable asset to almost all professions, but unfortunately it is also a way for unprofessional photos and posts to be made public. Facebook is among the networks trying to establish new privacy settings, but figuring out its new settings can seem like a daunting task and far too often unwanted information can slip through for others to see. Secure.me is a new privacy-monitoring app that protects your account from questionable content. One…
