Use Pintrest and New LinkedIn Company Page Features to Grow Your Brand…
5 Tips for Using the New LinkedIn Company Pages
LinkedIn recently announced an update to company pages that can help companies and small businesses to become more engaged on the network. Up until now, your company page existed in isolation. Now businesses can update their individual company pages to enable their followers to receive updates and insights about job opportunities, company news, employee moves and more.
Suggested Tweet: 5 Tips for Using the New LinkedIn Company Pages | http://bit.ly/xGRmHE via @smexaminer #linkedin
Should Your Business Be on Pintrest?
Pinterest currently has 4 million users and is growing rapidly. This article gives an overview of the platform and notes ways different brands are using it. For example, Real Simple magazine, an ideal fit based on both visual appeal and audience demographics, has seen more recent website referrals from Pinterest than Facebook.
Suggested Tweet: Some helpful tips before your #brand starts “pinning” on #Pinterest – ow.ly/8LOtr
7 Creative Ways Your Brand Can Use Pinterest
This article outlines several creative ways to use Pintrest, below are two that can be useful to our clients.
Put a Face to Your Brand: Use Pintrest to showcase your style, what makes you different, what your brand stands for and use it as an opportunity to highlight your employees.
Hold a Contest: Lands’ End recently held a contest they coined: “Pin It to Win It”. Participants were encouraged to browse the Lands’ End site, create pins of items they liked and the most creative and stylish entries won prizes.
Suggested Tweet: Check out these creative ways your brand can use #Pintrest | http://sewat.ch/wAClIG
Why Your Business Needs to Be on Google+ Now!
We all know that Google+ is here to stay, but this article outlines several reasons why it is so important to businesses besides the fact that everyone else is doing it. One of the most important advantages of Google+ for business is that unlike Facebook, the content in your Google+ posts may turn into highly ranked search results on Google (again, inside or outside the Google+ environment) – providing keyword and topic-relevant search engine visibility that improves based on your “AuthorRank” and content-specific engagement levels.
Suggested Tweet: Why Your Business Needs to Be on Google+ Now! – http://j.mp/zklPS8 #socialmedia #marketing
Google+ Brand Pages Get Multiple Admins; Adds Stream “Volume Control”
This week Google announced several small changes and new Google+ features. Among them, the Google stream filtering feature has arrived, and finally brand pages can have up to 50 administrators. Google+ allows users to set Circle “volumes” by selecting whether to “Show everything from this stream in my main stream,” “Show most,” “Show fewer,” or “Show none.” Google+ notifications have been tweaked a bit, with sneak previews showing more of posts without actually navigating to them.
Suggested Tweet: New Features for Google+; Brand Pages Get Multiple Admins; Adds Stream “Volume Control” by @MirandaM_EComm http://sewat.ch/tIGlmB via @sewatch
The Secret To Creating Public Relations Campaigns For Women
A Video Conversation with Lippe Taylor CEO Maureen Lippe
Lippe Taylor founder and CEO Maureen Lippe recently sat down with Media Training Worldwide’s “Inside Communications with Mike Bako” host Mike Bako at Inside Communication’s studio in Midtown Manhattan to discuss how the ever-changing tastes and behaviors of women create a challenge for even the most powerful brands.
Suggested Tweet: The Secret To Creating Public Relations Campaigns For Women | Bulldog Reporter: http://bit.ly/wUq7Ba #PR