The Key is Consistent Inconsistency & Google+ Gets a Facelift…
Can Your Brand Benefit from Inconsistency?
Consistency has long been a linchpin in marketing strategies. The more consistent the message is across all points of contact, the more likely the brand becomes recognizable to the consumer. So recognizable that it almost controls the public’s perception of the product, not to mention turns consumers into customers — at least that’s our hope. But with so many ways to now reach consumers, can consistency do damage to a brand’s relevancy? Can it make a brand more forgettable than memorable?
Tweet Suggestion: Can Your Brand Benefit from Inconsistency? http://bit.ly/Iuu1kd via @talentzoo
Google Plus Gets a Makeover
If Google can learn anything from the $1 billion sale of Instagram to Facebook this week, it’s that many people see mobile as one of the most important platforms for sharing on social networks. The Web, it seems, is becoming a lean-back viewing experience.
Suggested Tweet: Can #Google+’s facelift help its ghost town population? In other news, people still like Facebook more. http://nyti.ms/IzQHju
Ads Need Hilarity, Not Absurdity
In an age in which people can easily zap past commercials using their remote controls or watch a commercial-free video on YouTube, it is a necessary evil for companies to create ads with humor, which can be searingly painful and infuriating to the audience.
Suggested Tweet: @TalentZoo says stop trying to be funny and just make us laugh! http://bit.ly/Ic8xav
The most pinned—and re-pinned—words on Pinterest
As more brands look to Pinterest to engage with fans in new ways, pins and re-pins are supplanting Facebook’s likes and comments in measuring success.
So how do you garner more pins and re-pins? HubSpot’s Dan Zarrella has some ideas, based on data from 11,000 pinned images. Check out his findings in this infographic, which includes the most pinned and re-pinned words on the site:
Suggested Tweet: @PRdaily gives pinteresting pinsight into Pinterest with their new pinfographic. http://bit.ly/Hwzm7o
Why Instagram Was Worth $1 Billion to Facebook
Instagram was beating Facebook at its own game, and the social network needed to stop it before it was able to do more. The photo-sharing app is essentially everything Facebook wants to be on your mobile phone. Facebook wants people using its mobile app to share photos of what they’re doing with friends and to share their location -– something Instagram users have no problem doing.
Suggested Tweet: ATTN: Why Instagram Was Worth $1 Billion to Facebook http://on.mash.to/IzrMLH via @mashable