Tumblr Plans to Cash In. Will 53 Million Bloggers Agree?
http://www.thedailybeast.com//content/newsweek/2012/04/29/tumblr-plans-to-cash-in-will-53-million-bloggers-agree.html

Tumblr, the five-year-old blogging and social-networking site, plans to let a small number of advertisers purchase new ads on its dashboard and directory pages, which highlight content categories and various blogs. The company’s 25-year-old CEO, David Karp, said advertising content will be a slow build and that the user interface will remain the way its 110 million monthly visitors love. Tumblr has spent the last year studying how companies use the site, and has hand-selected the first ones to make use of the new service. Tumblr wants to provide a good platform for marketing without marring its existing aesthetically pleasing and user friendly design.

Suggested Tweet: @tumblr launches new advertisement platform with slow build to keep same feel that 110 million monthly viewers love http://bit.ly/Ii1NGx

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Demystifying Social Media
http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Demystifying_social_media_2958
As the marketing power of social media grows, it no longer makes sense to treat it as an experiment. Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways. This article breaks down social media’s four main functions – to monitor, respond, amplify, and lead consumer behavior – and links them to consumers purchasing decisions.
Suggested Tweet: #SocialMedia has the ability to monitor, respond, amplify, and lead consumer behavior. Use this strategically. http://bit.ly/HWfwpQ

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Facebook Urges Members to Add Organ Donor Status to Profiles
http://www.nytimes.com/2012/05/01/technology/facebook-urges-members-to-add-organ-donor-status.html?_r=1

Facebook announced a plan Tuesday morning to encourage its 161 million members in the United States to add their organ donor status to their profiles, along with their birth dates, schools, and other personal information. This initiative aims to decrease the statistic that shows nearly 7,000 people in the US die each year while waiting for an organ transplant. Facebook hopes this movement will nudge more people to register as organ donors.
Suggested Tweet: #Facebook urges members to add organ donor status to profiles to reduce deaths from lack of avail organ transplants http://nyti.ms/ISW6zN

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Leaked images of upcoming Facebook Messenger for iPad

http://mashable.com/2012/05/02/facebook-messenger-for-ipad/

A series of screenshots from the yet-to-be-released application – which is essentially just an enlarged version of the iPhone app – hit the web, in an article originally published by 9to5Mac . As you can see in the gallery of images, nothing in the iPad application appears to be radically different: like the iPhone app, Facebook Messenger for iPad will offer one-to-one messaging, group chats, support for push notifications and more. According to 9to5Mac’s source, this is an early beta version of the application – meaning we potentially have a while to wait before Facebook releases the application in the App Store.

Suggested Tweet: RT @mashsocialmedia Leaked: Pics of Upcoming #Facebook Messenger for iPad – http://on.mash.to/ITtUuU   via @appadvice

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Global social media revenue to reach $14.9bn in 2012, with substantial growth forecasted through 2020

http://www.researchandmarkets.com/product/8026b0/social_networks_strategy_and_outlook_global

Global Social Media revenue has reached $10.3Bn in 2011, a 41.4 per cent increase from 2010 revenue of $7.3bn. Worldwide Social Media revenue is forecast for consistent growth with 2012 revenue totaling $14.9Bn, and the market is projected to reach $29.1Bn in 2014, $58.1Bn in 2016, will touch magical mark of $100Bn towards early part of 2018 and by the end of 2020 it will grow substantially closing at around $233Bn.

Suggested Tweet: Global social media revenue is forecasted to reach $14.9bn in 2012. Growth will continue, according to this report. http://bit.ly/IqoXOH