T/K Social Media Report
SOCIAL MEDIA REPORT: July 13, 2012

Social Media Topics This Week: Facebook was a major topic in Social Media News this week. Even more site enhancements and functionality have been made lately – read the articles below for more information. Other relevant coverage includes text messaging marketing and its expansion; also the Social Media Site, Digg, was recently purchased for $500,000!

Facebook Groups Start Showing Exactly Who Saw Each Post

http://techcrunch.com/2012/07/11/facebook-group-read-receipts/

Facebook has added a new feature which will show groups a count and a list of names who have viewed certain posts. The purpose is to eliminate the “did you see that” question and hopefully simplify the coordination process with group chatting.

Suggested Tweet: Facebook allows users to see who has viewed posts in groups - http://tcrn.ch/LPqZpL via @techcrunch

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The Power of Text Message Marketing

http://mashable.com/2012/07/13/text-message-marketing-infographic/

“84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. Meanwhile, 98% of text messages are opened, and therefore, companies that market through SMS/MMS have a further reach.”

Suggested Tweet: The Power of Text Message Marketing #narrowcasting – http://on.mash.to/LkOBWs via @mashable
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Facebook revamps Events with Calendar and List views
http://news.cnet.com/8301-1023_3-57470732-93/facebook-revamps-events-with-calendar-and-list-views/

“Facebook is rolling out its redesigned events page, now

offering calendar and List views. Now users can see birthdays, parties, RSVPs, and all other events up to several months in advance of the current date.”

Suggested Tweet: Facebook gets face lift with calendar events #advance – http://cnet.co/S8xDuL via @CNET
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Digg, the once proud social media giant, acquired by Betaworks for $500,000

http://www.networkworld.com/community/blog/digg-once-proud-social-media-giant-acquired-betaworks-500000

The Wall Street Journal is reporting that Digg, once the top news aggregation and social media site on the web, has been sold to Betaworks for a paltry $500,000.

Suggested Tweet: Betaworks social news site Digg for $500,000. http://bit.ly/LjaVQb via @socialmedia2day

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4 Ways to Use Tumblr to Connect With Customers

http://www.socialmediaexaminer.com/

1. Use High-Quality Images to Promote Products
2. Post News and Information in Photos Form to Reach Visual Thinkers
3. Add Personality to the Posts to Endear Your Brand to Followers
4. Give Followers a Behind-the-Scenes Look to Make them Feel Part of the Brand

Suggested Tweet: Are you on Tumbler? #starttoday! http://bit.ly/abhlNe via @socialmediaexaminer

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New Follow Suggestions:

@R2integrated
@Bettermornings
@FOX5Atlanta
@techland