Miles for Smiles 5K Course Something to Cry Over
While the morning air was perfect for a 5K race, breezing comfortably at about 65 degrees, the course that lined the streets of one of Atlanta’s most picturesque neighborhoods was eager to consume the field of 300+ runners in its series of unforgiving hills. Personally, I don’t recall running a course that was almost completely uphill or downhill. Unfortunately, having run much of the course in reverse direction for a cool down, my Boomeragnar teammate and I acknowledged the race course to have considerably more…
Boomeragnar Runners Finish Strong at Diabetes Dash in Atlanta
It was a perfect morning for a race, despite the unusually late 9:00 a.m. start. While the field was not overly strong, my Boomeragnar team member, Phil Finley, and I recognized a few bambinos in the field with muscular physiques that made our baby boomer statures looks somewhat … dated. While both Phil and I recall running the race in 2007, we couldn’t recall the extent of hills that attempted to hold us hostage inside the walls of Atlanta’s most significant cemetery. In typical fashion,…
Leadership and Sustainability Practices – An Intriguing Combination
The distinction between the two is really important for business sustainability. The combination drives prosperity. The world needs a generation of sustainability leadership in the C-suite around the planet. There are good examples out there to serve as role models. At one of the GreenBusiness WORKS Expos, we heard from a small business executive, Keith Kantor, CEO of Services Foods, who experienced prosperity when most companies were merely trying to survive. He did this by committing to sustainable business practices. He inspired his team, navigated…
Ringing the New Prosperity
Ring in the New Year! As we ring in the New Year with personal and professional resolutions, Green Business Works is committed to supporting organizations interested in being more sustainable. If you are in leadership within your organization and have not chosen this business platform, please consider reading BusinessWeek Research Services (BWRS) white paper about their survey of 101 C-level executives. The research program determined the attitudes and opinions of C-level executives with regard to the use and value of business analytics. The title…
Death of Local Store Marketing ISN’T Greatly Exaggerated
For years, local store marketing has been the most effective way for store managers and owners to integrate their business into the community. The high-touch approach of visiting local schools, neighborhood associations and charitable organizations and aligning one’s business in the spirit of reciprocal benefit has made many a businesses long-standing members of the community. With the growth of national and international chains, local store marketing was the vehicle to leverage national advertising, public relations, community relations and sponsorships. In fact, it was imperative that…
Tips for More Sustainable Design
As a designer I often feel guilty about the amount of paper wasted during the design process due to inevitable revisions, rewrites and test prints. Our office makes sure to recycle paper and other products, but sustainability really relates to much more than that. It should encompass everything we consume and produce. Green design is a step toward more sustainable solutions. Of course, the ultimate goal of a green designer is to minimize his/her environmental footprint with their final product. Consider the following tips to…
Was Martin Luther King Day meaningful for you? Was it a ‘Day On’ or a ‘Day Off’?
I attended the service for Martin Luther King at Ebenezer Baptist Church. As I was listening to the various speakers, and remembering his segment of the march from Savannah to Atlanta that passed near my hometown, I was struck by an unacknowledged aspect of his leadership. Since I am engaged in sustainability, and am dedicated to a spiritual path as well, I tend to see the world through these two filters. (Actually, I see them as one lens to be fully transparent but that…
Why Trevelino/Keller Clients Are Buzzing This Holiday Season
In the business of public relations, “buzz” is the overused reference to generating attention for one’s brand or products that leads to others buzzing about it at the water cooler, on social networks, at cocktail parties and the like. We have been known on occasion to generate some significant buzz for our clients and in exchange, they continue to engage us year after year. This year, in the spirit of creating buzz, we started our very own Trevelino/Keller bee colony, an organic investment between our…
