Leadership and Sustainability Practices – An Intriguing Combination
The distinction between the two is really important for business sustainability. The combination drives prosperity. The world needs a generation of sustainability leadership in the C-suite around the planet. There are good examples out there to serve as role models. At one of the GreenBusiness WORKS Expos, we heard from a small business executive, Keith Kantor, CEO of Services Foods, who experienced prosperity when most companies were merely trying to survive. He did this by committing to sustainable business practices. He inspired his team, navigated…
Ringing the New Prosperity
Ring in the New Year! As we ring in the New Year with personal and professional resolutions, Green Business Works is committed to supporting organizations interested in being more sustainable. If you are in leadership within your organization and have not chosen this business platform, please consider reading BusinessWeek Research Services (BWRS) white paper about their survey of 101 C-level executives. The research program determined the attitudes and opinions of C-level executives with regard to the use and value of business analytics. The title…
Death of Local Store Marketing ISN’T Greatly Exaggerated
For years, local store marketing has been the most effective way for store managers and owners to integrate their business into the community. The high-touch approach of visiting local schools, neighborhood associations and charitable organizations and aligning one’s business in the spirit of reciprocal benefit has made many a businesses long-standing members of the community. With the growth of national and international chains, local store marketing was the vehicle to leverage national advertising, public relations, community relations and sponsorships. In fact, it was imperative that…
Tips for More Sustainable Design
As a designer I often feel guilty about the amount of paper wasted during the design process due to inevitable revisions, rewrites and test prints. Our office makes sure to recycle paper and other products, but sustainability really relates to much more than that. It should encompass everything we consume and produce. Green design is a step toward more sustainable solutions. Of course, the ultimate goal of a green designer is to minimize his/her environmental footprint with their final product. Consider the following tips to…
Why Trevelino/Keller Clients Are Buzzing This Holiday Season
In the business of public relations, “buzz” is the overused reference to generating attention for one’s brand or products that leads to others buzzing about it at the water cooler, on social networks, at cocktail parties and the like. We have been known on occasion to generate some significant buzz for our clients and in exchange, they continue to engage us year after year. This year, in the spirit of creating buzz, we started our very own Trevelino/Keller bee colony, an organic investment between our…
2012 Food Trends to Watch
I was recently reading one of the many restaurant industry trade publications I subscribe to, a favorite this time of year because I love to see what they all think will be hot trends for 2012. One of the first trends listed for 2012 in Restaurant Business is “Southern Comfort.” As a southerner, born and raised, this of course makes me happy. From an early age, a few of my favorites were buttermilk biscuits, grits, banana pudding and my great grandmother’s chicken and dumplings… A dish that…
Shattered, But Not Broken … Life in Napa
I watched Bottle Shock. And I was taken by the movie … even moreso than Sideways because it offered you some insight into the story of Napa and its emergence as a genuine, legitimate wine producing mecca of the world. I loved seeing the perspective of the individual winemakers who more often lived crush to crush for the privilege of making the best wine mother nature would allow that particular year. I appreciate the opportunity to swallow wine education like what bottle shock actually means ……
Social Media Integration Conference 2011 Kicks Off Tomorrow
Trevelino/Keller is thrilled to be participating in the second annual Social Media Integration Conference (SMIATL), September 16 – 17 in metro Atlanta at Kennesaw State University. The conference kicks off tomorrow afternoon and the agenda includes everything from beginner boot camps to interactive sessions to advanced level panels. The speaker lineup includes a wide variety of innovators responsible for successfully implementing integrated social media strategies and tactics in organizations large and small. Produced by Kennesaw State University’s journalism department, SMIATL offers unique learning and networking…
