Death of Local Store Marketing ISN’T Greatly Exaggerated
For years, local store marketing has been the most effective way for store managers and owners to integrate their business into the community. The high-touch approach of visiting local schools, neighborhood associations and charitable organizations and aligning one’s business in the spirit of reciprocal benefit has made many a businesses long-standing members of the community. With the growth of national and international chains, local store marketing was the vehicle to leverage national advertising, public relations, community relations and sponsorships. In fact, it was imperative that…
Why Trevelino/Keller Clients Are Buzzing This Holiday Season
In the business of public relations, “buzz” is the overused reference to generating attention for one’s brand or products that leads to others buzzing about it at the water cooler, on social networks, at cocktail parties and the like. We have been known on occasion to generate some significant buzz for our clients and in exchange, they continue to engage us year after year. This year, in the spirit of creating buzz, we started our very own Trevelino/Keller bee colony, an organic investment between our…
2012 Food Trends to Watch
I was recently reading one of the many restaurant industry trade publications I subscribe to, a favorite this time of year because I love to see what they all think will be hot trends for 2012. One of the first trends listed for 2012 in Restaurant Business is “Southern Comfort.” As a southerner, born and raised, this of course makes me happy. From an early age, a few of my favorites were buttermilk biscuits, grits, banana pudding and my great grandmother’s chicken and dumplings… A dish that…
Shattered, But Not Broken … Life in Napa
I watched Bottle Shock. And I was taken by the movie … even moreso than Sideways because it offered you some insight into the story of Napa and its emergence as a genuine, legitimate wine producing mecca of the world. I loved seeing the perspective of the individual winemakers who more often lived crush to crush for the privilege of making the best wine mother nature would allow that particular year. I appreciate the opportunity to swallow wine education like what bottle shock actually means ……
When It’s Ok to Stop Being Connected
Photo from David Horsey with Seattle PI I can’t believe it’s finally here! The vacation I have been looking forward to for months is upon me… Only problem? There is no internet or cell service where I am going. Whether it’s reading my morning papers (or should I say iPhone apps), catching up on Facebook and Twitter (not so much Google+ yet since my news feed is still uninteresting due to limited users) or doing my window shopping on sites like Etsy and Pinterest, I am ALWAYS…
Happy Holidays
What’s on your holiday wish list this year? I know what you’re thinking, this is another ploy by retailers to extend the holiday season even longer, but actually holiday planning is in full swing for the magazine publishing industry. Yes, Christmas is six months away but finding the top gifts for the holiday season is top of mind for editors and staff at publications around the country. National and local magazines alike are scouring through thousands packages full of the latest products from companies from…
The New Kids on the Block
On a recent media tour through the offices of New York’s elite print media, I was surprised to see just how much the media landscape has changed in the past couple of years. Gone are the seasoned pros with 20 to 30+ years experience and in their places… GASP! hip 20 to 30 somethings who were just kids when the vets started their careers. In a new wave of media, where budgets… and circulations are down, the “youngsters” are on the rise with a plan…
Royal Wedding Fever
Royal wedding fever has officially spread across the pond, and what’s a blog without at least one post talking about the upcoming nuptials. I took one for the team and decided to handle ours. I mean who wants to talk about weddings anyways (wink, wink). With one week to go until the big day, reports from the British Prime Minister’s office are estimating nearly two billion viewers across the world are expected to tune-in live via TV, online and mobile devices, and hundreds of thousands…
