Let the Awards Season Begin
It’s official – the 2009 Hollywood awards season has begun! As evidenced by the glitz and glamour of Sunday night’s Golden Globes, films like “Slumdog Millionaire” and actors like Kate Winslet started raking in the awards. As we anticipate the upcoming Oscar nominations, to be announced on January 22nd, we have decided to take a look back at the past year in the world of PR and marketing. Drumroll please as we announce some of the best – and worst – of what 2008 had to offer!…
New Year’s Resolutions
At this time of the year, hearing about New Year’s Resolutions either inspires you or makes you want to run screaming. We want to inspire you and your business – employees and customers alike. We’ve provided our top four ideas to guide you through 2009. Weight Loss/Exercise Yes, it is an oldie, but goodie. For You: So the question for this one is, “How can I do this without actually starving myself?” One of the best options is Acai (ah-sigh-ee). Acai is an…
HO HO HOliday Gift Guides
Beginning in November and running through the holidays, every publication imaginable runs a holiday gift guide. Even with a down economy, it is the time of year when consumers are actually ready to buy and they look to their favorite publications for recommendations. These guides can act as a beneficial publicity strategy for new and old products alike. From consumer electronics in Wired, teen gifts in Seventeen, unique gifts for women in Marie Claire, the green gift guide in USA Today and even the ultimate…
What Are You Doing Differently This Holiday Season to Promote Your Brand?
The official kick off to the holiday shopping season is just days away as consumers anticipate door-buster Black Friday sales and clicking for deals online during Cyber Monday. The media will be rife with stories of the family that camped out for 12 hours in sub-zero temperatures to try and get that HD television, video game console or other coveted item at a rock-bottom price point. Unfortunately, by all forecasts, holiday sales growth this year is expected to be relatively flat as the economy continues to contract and consumers tighten their…
Should We BCS the Presidential Election?
The debate around who is worthy for this year’s #1 and #2 teams to compete for the BCS national championship lives on after yet another upset over the #1 ranked team, Texas in this case. The Big 12, in recent history, a one or two team league, has an amazing class of teams who have found their way to the top 10. Of course, when it is all said and done, they’ll have one, two or three losses no different than the teams in the SEC or the Big…
Mad Men … Unfashionably Off Strategy
There are few television shows I watch these days, fewer that I enjoy. Those that I do watch are quite a few clicks away from the major networks. Occasionally, my eye turns toward the preview of a new show or more often, struggles to hide from its incessant barrage of pre-launch promotions sometimes six months in advance of the debut. I remember when the AMC-produced “Mad Men” started running ads on stations like FX, my fav station. It only took one spot to win me over. One, it was retro, set in…
