Death of Local Store Marketing ISN’T Greatly Exaggerated
For years, local store marketing has been the most effective way for store managers and owners to integrate their business into the community. The high-touch approach of visiting local schools, neighborhood associations and charitable organizations and aligning one’s business in the spirit of reciprocal benefit has made many a businesses long-standing members of the community. With the growth of national and international chains, local store marketing was the vehicle to leverage national advertising, public relations, community relations and sponsorships. In fact, it was imperative that…
It’s So Hard to Say Goodbye…
On April 16, 2010, Reed Elsevier, parent company to publications Restaurants & Institutions and Chain Leader, announced that they were closing down both magazines for good. In addition on April 20, Foodservice Equipment and Supplies also announced they were shutting its doors. As a public relations practitioner with several clients in the food and beverage sector, I was saddened and surprised at the sudden closing of three of my favorite trade publications. When these three pubs closed, I couldn’t help but to think about all the food and beverage trade publications I outreach…
Free Food for Thought
Free food seems to always draw a crowd. But, as we’ve learned recently with KFC, companies need to be careful when promoting products via giveaways. We here at Trevelino/Keller have been involved with a number of giveaways – from annual promotions to grand openings. Below are a few do’s and don’ts that could make your next giveaway a success. Do get buy-off from your entire system. If you are a franchise, it is ideal if all locations are participating. It makes promoting the event…
