Can You Define Chutzpah?
Spring is almost here. And after a very cold winter, we are all ready for it. It’s time for breaking out of our winter doldrums and for trying new things. Baby birds will hatch into an uncertain future and flee the nest. Cubs will leave the den and the warm safety of Mama to set off on their own. Even the lowly dandelion will burst through the ground in acts of futile bravery only to be mowed down again and again. We admire these…
Show Your Love without Breaking the Bank
You may love it or hate it, but you can’t avoid it. Valentine’s Day is just around the corner and with it comes the expense of requisite cards, flowers, and romantic meals. However, consumers this year will be spending a little less on their beloved according to a recent survey from the National Retail Federation. They report consumers will spend $102.50 on Valentine’s gifts and merchandise, a decrease of $20 from last year. But what’s the harm in sharing the love while still watching the bottom…
Heroes Among Us
In light of the recent events that have taken place around the country over the past few weeks including the “Miracle on the Hudson” and the inauguration of President Obama, we’ve found ourselves contemplating the meaning behind modern day heroes and how their profile in the media, whether its delivered via CNN or on Facebook, influences our society and our views of the world. A hero represents a number of things to different people. We’ve decided to take a look back over the years…
Let the Awards Season Begin
It’s official – the 2009 Hollywood awards season has begun! As evidenced by the glitz and glamour of Sunday night’s Golden Globes, films like “Slumdog Millionaire” and actors like Kate Winslet started raking in the awards. As we anticipate the upcoming Oscar nominations, to be announced on January 22nd, we have decided to take a look back at the past year in the world of PR and marketing. Drumroll please as we announce some of the best – and worst – of what 2008 had to offer!…
New Year’s Resolutions
At this time of the year, hearing about New Year’s Resolutions either inspires you or makes you want to run screaming. We want to inspire you and your business – employees and customers alike. We’ve provided our top four ideas to guide you through 2009. Weight Loss/Exercise Yes, it is an oldie, but goodie. For You: So the question for this one is, “How can I do this without actually starving myself?” One of the best options is Acai (ah-sigh-ee). Acai is an…
HO HO HOliday Gift Guides
Beginning in November and running through the holidays, every publication imaginable runs a holiday gift guide. Even with a down economy, it is the time of year when consumers are actually ready to buy and they look to their favorite publications for recommendations. These guides can act as a beneficial publicity strategy for new and old products alike. From consumer electronics in Wired, teen gifts in Seventeen, unique gifts for women in Marie Claire, the green gift guide in USA Today and even the ultimate…
What Are You Doing Differently This Holiday Season to Promote Your Brand?
The official kick off to the holiday shopping season is just days away as consumers anticipate door-buster Black Friday sales and clicking for deals online during Cyber Monday. The media will be rife with stories of the family that camped out for 12 hours in sub-zero temperatures to try and get that HD television, video game console or other coveted item at a rock-bottom price point. Unfortunately, by all forecasts, holiday sales growth this year is expected to be relatively flat as the economy continues to contract and consumers tighten their…
Should We BCS the Presidential Election?
The debate around who is worthy for this year’s #1 and #2 teams to compete for the BCS national championship lives on after yet another upset over the #1 ranked team, Texas in this case. The Big 12, in recent history, a one or two team league, has an amazing class of teams who have found their way to the top 10. Of course, when it is all said and done, they’ll have one, two or three losses no different than the teams in the SEC or the Big…
