The Super Bowl Sets Record Numbers… Again!
For the third year in a row, the Super Bowl has broken its own record for the most watched TV program in history. According to Nielsen Fast National Data, a record 111.3 million people tuned in for the Patriots vs. Giants rematch in , topping the 2011 game by 300,000 viewers. Furthering the games television dominance, the Super Bowl now accounts for four of the five most watched programs in TV history, the M.A.S.H finale in takes up the remaining spot at number 4. Expanding…
Book Review | Deep Survival: Who Lives, Who Dies, and Why
When confronted with a life-threatening situation, 90% of people freeze or panic, says Laurence Gonzales in this exploration of what makes the remaining 10% stay cool, focused and alive. Gonzales (The Hero’s Apprentice; The Still Point), who has covered survival stories for National Geographic Explorer, Outside and Men’s Journal, uncovers the biological and psychological reasons people risk their lives and why some are better at it than others. (Publisher’s Weekly) Laurence Gonzales has written a page-turner of a book, not about survival technique, but survival…
PR Makeover. Penn State Board Must Go.
On the day of Joe Paterno’s passing, it is even more apparent than ever that the 32-member Penn State Board of Trustees needs an expeditious exit. At quick glance, the board consists of a respectable list of leaders of Pennsylvania industry, political leaders and the like. However, I didn’t see any public relations practitioners on the board … not a member of the broadcast media, print journalism or the communications field and no one who seems to have any background in reputation management. Now that’s…
Death of Local Store Marketing ISN’T Greatly Exaggerated
For years, local store marketing has been the most effective way for store managers and owners to integrate their business into the community. The high-touch approach of visiting local schools, neighborhood associations and charitable organizations and aligning one’s business in the spirit of reciprocal benefit has made many a businesses long-standing members of the community. With the growth of national and international chains, local store marketing was the vehicle to leverage national advertising, public relations, community relations and sponsorships. In fact, it was imperative that…
Tips for More Sustainable Design
As a designer I often feel guilty about the amount of paper wasted during the design process due to inevitable revisions, rewrites and test prints. Our office makes sure to recycle paper and other products, but sustainability really relates to much more than that. It should encompass everything we consume and produce. Green design is a step toward more sustainable solutions. Of course, the ultimate goal of a green designer is to minimize his/her environmental footprint with their final product. Consider the following tips to…
New Year’s Resolutions for PR Pros
With 2012 a couple of weeks away, people from across the country are in the process of deciding what their New Year’s Resolutions will be for the year. Whether the resolution is related to fitness, healthy eating, financial growth or spending more time with family, a new year gives everyone the chance to have a fresh start and work to accomplishing personal or work goals they have set for themselves. As PR professionals, the New Year means we can reevaluate our PR tactics…
Why Trevelino/Keller Clients Are Buzzing This Holiday Season
In the business of public relations, “buzz” is the overused reference to generating attention for one’s brand or products that leads to others buzzing about it at the water cooler, on social networks, at cocktail parties and the like. We have been known on occasion to generate some significant buzz for our clients and in exchange, they continue to engage us year after year. This year, in the spirit of creating buzz, we started our very own Trevelino/Keller bee colony, an organic investment between our…
Holiday Shopper: Spending $$ Without Moving My Feet
I am not a shopper. Never have been. I didn’t get that “female gene” in my core. I’d rather do . . . well, just about anything rather than shop. I only venture into retail brick-and-mortar stores when I absolutely have to, for a specific need. A quick trip into TJMaxx is fine. I know what I need, I find it or I don’t and I’m out of there. A day spent at the mall is the equivalent of torture for me. So when it…
