Headphones or Not?
Earlier this month, I read a blog about headphones in the office. As a PR agency, we have a no headphone policy, because really if you have headphones in your ears, chances are you aren’t picking up the phone. That seems obvious. But as we’ve grown, we have writers and creative designers in the office and their work lends itself to getting lost in music or drowning out chatter to increase those creative juices. But the article revealed a few things that got me thinking….
In the Android vs. IPhone Battle, 4G LTE is the Winner
Several of my colleagues at Trevelino/Keller carry iPhones (all of them on Verizon Wireless, as we have a long standing relationship with that company). My husband and several friends also have them. And app developers clamor to get their app on that iconic device first. My question is: WHY? As an Android user, I find the OS platform of that device much more sophisticated. Even typing is easier with the Swype technology offered on the Droid. As USA Today recently reported <http://www.usatoday.com/tech/news/story/2012-03-03/apple-iphone-android-smartphone/53334436/1> , Droid’s integration…
If Pinterest doesn’t already have you scrambling to catch up, Tumblr is about to set you over the social media edge. “Blogging platform Tumblr has exploded within the last year or so,” states David Karp, Tumblr creator. According to the site, the company already has 20 billion posts and 50 million blogs and the numbers are projected to grow every day. “Some brands have already taken note and set up shop on Tumblr. Fashion companies, for example, have set the standard in how Tumblr should…
Should Your Clients Be Pinning? Tips for Gaining Exposure Through Pinterest.
With more than 11 million active users, Pinterest is the latest social media obsession making its way across the globe. Once viewed as a consumer-only tool, businesses are now creating their own boards and determining if having a Pinterest account makes sense for the brand. At Trevelino/Keller, we believe that this unique and innovative social sharing platform is not only fun and addicting, but is also great for companies looking to increase SEO and become more engaging with customers and fans. Pinterest can give life…
Prepping for a show!
Are you ready for tradeshow season? As we make our way through the first quarter of 2012, you may be reviewing your list of tradeshows and conferences for 2012 and getting ready to put on your networking hat. For some, the thought is overwhelming or a bit exhausting. If you’re looking for ways to best prepare for the long list of events, here are a few tips to get yourself in networking mode: • Research the attendee list prior to the show. Do your homework,…
Going Viral
By now you have seen or heard about the Kony 2012 video http://www.youtube.com/watch?feature=player_embedded&v=Y4MnpzG5Sqc on YouTube, a video that went from 0 to 50,000,000 views in just 4 days…. Even at some points averaging 1,000,000 views an hour. It’s the ultimate viral video, something everyone who posts to YouTube strives to obtain. But what do you do if you’re not a charity with ties to celebrities and a decent amount of funding? You may have the talent to create the video, and a video that makes…
Managing Your Social Media Accounts Without Them Managing You
Everyone is on board with social media. It is here to stay and companies (B2B and Consumer) can and should find a way to use it. So, the question immediately becomes HOW to manage it all. Do you empower and give admin rights to your employees? Do you hire someone to manage all your properties or do it yourself and use a tool that lets you post to multiple properties at once with the same message? Do you hire an agency that specializes in social…
R-E-S-P-E-C-T
We live in a country that can be very patriotic. We just celebrated President’s Day. We honor our military on Memorial Day, Armed Forces Day, Flag Day, July Fourth, Veterans Day and more. And in schools, coffee shops and offices around the country we can see Old Glory hung with pride on many indoor walls year-round. This summer, I’m sure we’ll see more flags fly as the Olympics stoke our pride in our great country. But it boils my red-blooded American veins that so many…
