Twitter Addict?
I was faced with a harsh reality this morning when I went to log on to Twitter and the page was “not found”. What’s going on I asked myself? So I tried Twhirl (desktop application for Twitter)… “no updates”. All of a sudden a lump formed in my throat, my mouth went dry, and knees started sweating. But what are people saying? What are people doing? Why is this happening? If it was any other problem I would be all over Twitter getting my intellectual…
A First-Hand Account of Hispanic Motivators at Work
On a particularly gorgeous Saturday afternoon, I found myself working indoors, sucking down ice water to keep at bay the stifling heat from the broken A.C. and the powerful set lights. And as I waited for answers from a set producer of the Spanish-language TV show being taped in the middle of the mall, I entertained myself by checking out the passersby and the mix of retail shops. Despite continued retail doldrums, the small center bustled with sounds, accents and movement as moms hurried by…
Win Them Over with a Smile… Or a Tweet…
Twitter is all the rage right now. If it were 1990, Twitter would be the Zack Morris of its time (please excuse the Saved By The Bell reference – ever since Mark-Paul Gosselaar’s appearance on Jimmy Fallon Live I can’t seem to get Zack and the rest of the Bayside High School clan out of my head!). Back to my point… to say there have been a lot of articles regarding Twitter recently is the understatement of a lifetime. However, the articles I’ve been most…
“Help Me, Help You.” Jerry Maguire
I’m not a big fan of that movie (the female lead character seemed so weak to me – desperate to have her man and to follow him anywhere), but that line keeps resonating over and over in my head lately. It’s something I wish I could say to companies and non-profits that I work with re: their reluctance to dive into a social media strategy. I’m tired of hearing otherwise smart, successful businesspeople and fellow marketers say they don’t “have time for social media applications.”…
Lost in Social Media Land?
The social media movement has taken over the lives of more than 60 percent of Americans, according to the recent Cone Business in Social Media Study. More importantly, the survey also found that 93 percent of social media users believe a company should have a presence in social media, with 85 percent who agree a company should not only be present but also interact with its consumers via social media. Now, how is that for a sign your company should be social networking?! We all get…
Pranks, Stunts and Hoaxes, Oh My!
The end of March is near, and the beginning of April is upon us … this first full month of spring brings not just April showers, but also the time-honored favorite day of pranksters worldwide, April Fool’s Day. As we prepare to get punked by friends, loved ones and colleagues alike in a mere matter of days, we’ve taken some time to reflect on several of the most memorable April 1st hoaxes pulled by well-known global corporations. Stunts such as these are undoubtedly controversial,…
Can You Define Chutzpah?
Spring is almost here. And after a very cold winter, we are all ready for it. It’s time for breaking out of our winter doldrums and for trying new things. Baby birds will hatch into an uncertain future and flee the nest. Cubs will leave the den and the warm safety of Mama to set off on their own. Even the lowly dandelion will burst through the ground in acts of futile bravery only to be mowed down again and again. We admire these…
Social Media Trends in 2009
As we close out 2008, we reflect on the dramatic changes seen this year in how companies, including our clients, participate in social media. Going forward, many industry experts agree that we’ll see social media tools and communities continue to take shape in 2009, with companiespursuing the most effective way to increase customer loyalty from online networks, technologies and applications. Some of the general trends that industry pundits suggest we’ll see in 2009 include: Increased interest in social media measurement and accountability (companies like Vitrue and their Social Media Index…
