Global Social Media Revenue Forecast and Tumblr’s New Revenue Earning Plan…
Tumblr Plans to Cash In. Will 53 Million Bloggers Agree? http://www.thedailybeast.com//content/newsweek/2012/04/29/tumblr-plans-to-cash-in-will-53-million-bloggers-agree.html Tumblr, the five-year-old blogging and social-networking site, plans to let a small number of advertisers purchase new ads on its dashboard and directory pages, which highlight content categories and various blogs. The company’s 25-year-old CEO, David Karp, said advertising content will be a slow build and that the user interface will remain the way its 110 million monthly visitors love. Tumblr has spent the last year studying how companies use the site, and has…
If Pinterest doesn’t already have you scrambling to catch up, Tumblr is about to set you over the social media edge. “Blogging platform Tumblr has exploded within the last year or so,” states David Karp, Tumblr creator. According to the site, the company already has 20 billion posts and 50 million blogs and the numbers are projected to grow every day. “Some brands have already taken note and set up shop on Tumblr. Fashion companies, for example, have set the standard in how Tumblr should…
The Key is Consistent Inconsistency & Google+ Gets a Facelift…
Can Your Brand Benefit from Inconsistency? http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=13822&utm_source=SubscriberMail&utm_medium=email&utm_campaign=Your%20Dose%20%2D%20An%20SEO%20Primer&utm_term=&utm_content=7ce9b5718adc4b0bb60cf1a8d1df0917 Consistency has long been a linchpin in marketing strategies. The more consistent the message is across all points of contact, the more likely the brand becomes recognizable to the consumer. So recognizable that it almost controls the public’s perception of the product, not to mention turns consumers into customers — at least that’s our hope. But with so many ways to now reach consumers, can consistency do damage to a brand’s relevancy? Can it make a brand more…
The 2012 Social Media Report & 5 Best Practices for Creating Viral Branded Videos…
A new study has found sites such as Twitter and Facebook actually reduce the impact of customer complaints. http://www.digitaltrends.com/social-media/social-media-makes-you-hate-customer-service-less/ According to CFI Group’s newly released Call Center Satisfaction Index, social outlets such as Facebook and Twitter allow consumers to more easily interact and vent their frustrations, in turn causing them to feel that they are better heard by the vast, faceless companies with which they have problems. The simple act of posting can be cathartic for many: As Terry Redding, director of development and delivery…
Should Your Clients Be Pinning? Tips for Gaining Exposure Through Pinterest.
With more than 11 million active users, Pinterest is the latest social media obsession making its way across the globe. Once viewed as a consumer-only tool, businesses are now creating their own boards and determining if having a Pinterest account makes sense for the brand. At Trevelino/Keller, we believe that this unique and innovative social sharing platform is not only fun and addicting, but is also great for companies looking to increase SEO and become more engaging with customers and fans. Pinterest can give life…
How to Follow Up When Someone Mentions Your Brand on Twitter & Is Pinterest the Next Napster?
How to Follow Up When Someone Mentions Your Brand on Twitter http://bit.ly/yHwzbr An article on Social Media Today offers helpful suggestions on how to bridge the gap successfully after someone mentions your brand on Twitter. Suggested tips are: A tweet for a tweet, be quick in responses, customizing responses, follow back, always respond, and follow up with the right tweet. Suggested Tweet: How to Follow Up When Someone #Mentions Your Brand on Twitter http://bit.ly/yHwzbr Yahoo Sues Facebook Over 10 Patents http://on.mash.to/yPb4EV “Facebook was not launched…
Going Viral
By now you have seen or heard about the Kony 2012 video http://www.youtube.com/watch?feature=player_embedded&v=Y4MnpzG5Sqc on YouTube, a video that went from 0 to 50,000,000 views in just 4 days…. Even at some points averaging 1,000,000 views an hour. It’s the ultimate viral video, something everyone who posts to YouTube strives to obtain. But what do you do if you’re not a charity with ties to celebrities and a decent amount of funding? You may have the talent to create the video, and a video that makes…
Managing Your Social Media Accounts Without Them Managing You
Everyone is on board with social media. It is here to stay and companies (B2B and Consumer) can and should find a way to use it. So, the question immediately becomes HOW to manage it all. Do you empower and give admin rights to your employees? Do you hire someone to manage all your properties or do it yourself and use a tool that lets you post to multiple properties at once with the same message? Do you hire an agency that specializes in social…
