The public relations industry is changing rapidly where the lines between public relations and marketing are no longer as distinct, thanks in part to the integration of social media and social marketing. More and more agencies — be it public relations, advertising, marketing or social media — are fighting for a land grab across the entire integrated marketing landscape. Since Trevelino/Keller launched PR Starbase, we wanted it to be a community that fostered the careers of professionals across each of the communications disciplines. While it started out with a focus on public relations, we have purposefully morphed it into a PRofessional services portal for professionals who cut across any and all marketing communications segments.
Should you join prstarbase — www.prstarbase.com, you will find immediate value as you navigate your career from our weekly job postings to professional development insights to social media tool reviews. For Trevelino/Keller, we will continue to rely on PR Starbase as our first resource for staffing. And keep in mind, PR Starbase has no ceiling in terms of professional. We believe it’s a smart community for entry level, seasoned professionals, freelancers, part-timers across public relations, branding, social media, marketing, creative, promotions and the like. Our last piece of advice. Don’t just join, participate.