Design Beyond the Comps…
I recently attended a lecture by Daniel Mall, Founder/Design Director of SuperFriendly. He shared several great thoughts on creativity, leadership and teamwork to help design beyond the comps. Below are some noteworthy ideas that can benefit any creative team. Clients are not an extension of your team. Clients are your team. It is easy to get consumed by your big, brilliant creative idea. However, if your vision, creative as it may be, is off the client’s expectations, you are not successfully accomplishing your goal….
Tips for More Sustainable Design
As a designer I often feel guilty about the amount of paper wasted during the design process due to inevitable revisions, rewrites and test prints. Our office makes sure to recycle paper and other products, but sustainability really relates to much more than that. It should encompass everything we consume and produce. Green design is a step toward more sustainable solutions. Of course, the ultimate goal of a green designer is to minimize his/her environmental footprint with their final product. Consider the following tips to…
