The Real Value of Social Media
It is impossible to ignore the influence of social media in today’s culture, but what exactly does this mean for business and how does it impact a company’s brand? Many companies question the value of social media if not directly linked to an increase in sales. However, building brand awareness, increasing social influence and retaining customers are some of the most valuable effects of a well-rounded social media plan. Large corporations are increasing alliances with social media companies. Foursquare recently announced a nationwide partnership…
March Madness . . . Crazy for Social Media
Thank GOODNESS March Madness is over. As much passion as I have for college football, it’s directly inverted to my lack-of-passion for college hoops. But even I get into the spirit every March and throw my dollars and bracket into the ring. So do millions of other people. This year, social media brought the NCAA tournament to a different level than ever before. Social media dominated the tournament, it’s now clear. Research Now surveyed 1,000 people over the age of 18 who regularly use social media…
Happy 10th Anniversary, GPS!
I was recently flipping through the latest issue of Fast Company when I noticed the short write-up from Erica Westly (find her on Twitter, @westlyer) about the 10th anniversary of GPS’s nonmilitary expansion. It’s hard to believe that May 2 marked a decade since the military-designed satellite network was massively opened up, allowing civilians to use GPS technologies and companies like TomTom and Garmin to turn into billion-dollar empires. And while the time may go by fast, I’m fascinated with how quickly our society can…
