The Underdog of the Social World
In today’s digital world, social media plays a vital role in how we communicate, shop for new products and services and keep ourselves entertained. As PR professionals, social media has also shifted the way we need to think and strategize on behalf of our clients. It has given us a direct outlet to reach our clients’ customers which requires a smart approach to ensure messages are made in a clear, concise and engaging manner. It’s undeniable that social media has seen exponential growth over the…
SOCIAL MEDIA REPORT: July 20, 2012
T/K Social Media Report SOCIAL MEDIA REPORT: July 20, 2012 Social Media Topics This Week: Lots of exciting news this week including Foursquare adding a new “Like” feature to their page, which allows users to see news from local businesses. Other relevant coverage includes a report that shows Google+ trumped Facebook on their customer satisfaction and a Searchengineland.com article in regards to how companies can incorporate social media into their overall marketing mix. Adding Social Media to the Mix http://searchengineland.com/e-solutionsspotlights/holistic-marketing-fitting-all-the-pieces-together?utm_source=sel&medium=subnavpink&campaign=esolutions Most companies still…
The Key is Consistent Inconsistency & Google+ Gets a Facelift…
Can Your Brand Benefit from Inconsistency? http://www.talentzoo.com/beneath-the-brand/blog_news.php?articleID=13822&utm_source=SubscriberMail&utm_medium=email&utm_campaign=Your%20Dose%20%2D%20An%20SEO%20Primer&utm_term=&utm_content=7ce9b5718adc4b0bb60cf1a8d1df0917 Consistency has long been a linchpin in marketing strategies. The more consistent the message is across all points of contact, the more likely the brand becomes recognizable to the consumer. So recognizable that it almost controls the public’s perception of the product, not to mention turns consumers into customers — at least that’s our hope. But with so many ways to now reach consumers, can consistency do damage to a brand’s relevancy? Can it make a brand more…
The Super Bowl Sets Record Numbers… Again!
For the third year in a row, the Super Bowl has broken its own record for the most watched TV program in history. According to Nielsen Fast National Data, a record 111.3 million people tuned in for the Patriots vs. Giants rematch in , topping the 2011 game by 300,000 viewers. Furthering the games television dominance, the Super Bowl now accounts for four of the five most watched programs in TV history, the M.A.S.H finale in takes up the remaining spot at number 4. Expanding…
Improved Facebook Metrics and Google+ Features…
3 Metrics that Will Change the Way You Market on Facebook http://on.mash.to/AoIzrR This article gives an overview of three game-changing metrics you should be tracking, along with concrete tips for improving your Page’s performance in each area. New and noteworthy metrics are: 1. Track ”People Talking About This” 2. Track “Engaged Users” 3. Track “External Referrers” Tweet Suggestion: Check out the 3 new #Facebook metrics that will change your #marketing strategy http://on.mash.to/AoIzrR 7 Tools to Monitor Your Competitors’ Traffic This article reviews seven different social…
It’s Not Only About What You Post; When You Post Matters Too…
Infographic: The (New) Best Time to Post to Social Media http://www.prdaily.com/Main/Articles/10583.aspx Timing social media posts can make all the difference when developing a brand’s social media strategy. Until a recent concept from HubSpot’s Dan Zarrella, the common idea was to post during peak usage times. “Contra-competitive timing” emphasizes that posts will receive more attention if they are posted during off-peak times in order to avoid the clutter. Check out the infographic emphasizing the importance of timed posts. Suggested Tweet: #Infographic: The (new) best time to…
New Twitter Parental Controlls, 10 Tips to Help You Get the Most Out of Google+…
Mashable, Twitter To Add Parental Controls http://mashable.com/2011/07/28/twitter-parental-controls/ Twitter is now adding a “flagging” feature, where users can notify the company of any inappropriate material. Twitter reps say that they are not trying to sensor speech, but they will remove posts that could be considered sensitive in the work place or to children (such as nudity, violence, or medical procedures.) Recommended tweet: #Twitter soon to add parental controls for inappropriate tweeting! http://on.mash.to/qEmqTf HubSpot Blog, How to Deal With Negative Nancy’s Comments in Social Media http://blog.hubspot.com/blog/tabid/6307/bid/19614/How-to-Deal-With-Negative-Nancy-s-Comments-in-Social-Media.aspx There…
