New Year’s Resolutions for PR Pros
With 2012 a couple of weeks away, people from across the country are in the process of deciding what their New Year’s Resolutions will be for the year. Whether the resolution is related to fitness, healthy eating, financial growth or spending more time with family, a new year gives everyone the chance to have a fresh start and work to accomplishing personal or work goals they have set for themselves. As PR professionals, the New Year means we can reevaluate our PR tactics…
Why Trevelino/Keller Clients Are Buzzing This Holiday Season
In the business of public relations, “buzz” is the overused reference to generating attention for one’s brand or products that leads to others buzzing about it at the water cooler, on social networks, at cocktail parties and the like. We have been known on occasion to generate some significant buzz for our clients and in exchange, they continue to engage us year after year. This year, in the spirit of creating buzz, we started our very own Trevelino/Keller bee colony, an organic investment between our…








