Taking the Holidays Down a Notch
When it comes to the holiday season, I have two personalities: 1. I love Christmas and the whole holiday season. I can’t wait each year for Thanksgiving to be over so that I can put up all my holiday decorations without guilt. I still believe in (the spirit of) Santa Claus. I actually enjoy gift shopping and the feeling of giving. I love driving around with my family looking at how people have brilliantly lit up their homes. And, even at my age of 35…
A Holiday Resolution
Every year I make the same promise (to myself). I will not become consumed with the commercialism of the holiday season. Yet here I am again, November – I didn’t even carve this year’s pumpkin – and I’m already making lists and budgets for holiday shopping, anxiously perusing store shelves for the latest and greatest Christmas décor that money can buy. My calendar already runneth over with parties and shindigs that really just translate to more host/hostess presents and party outfits to purchase. I…
What Are You Doing Differently This Holiday Season to Promote Your Brand?
The official kick off to the holiday shopping season is just days away as consumers anticipate door-buster Black Friday sales and clicking for deals online during Cyber Monday. The media will be rife with stories of the family that camped out for 12 hours in sub-zero temperatures to try and get that HD television, video game console or other coveted item at a rock-bottom price point. Unfortunately, by all forecasts, holiday sales growth this year is expected to be relatively flat as the economy continues to contract and consumers tighten their…
