T/K Social Media Report: October 26, 2012
Social Media Topics This Week: In social media this week, an article on PR Daily lists explains why brands should focus on the fans they have. Instead of looking to increase followers and fans, this article suggests creating a good experience for the fans that you do have. Also, Social Media Examiner shares 10 ways to grow your Facebook following. ————————————————- 10 things you should never share on social media http://www.prdaily.com/Main/Articles/12991.aspx Social media is all about transparency. It’s about sharing and being…
Social Media Record Broken for the Second Time in Two Weeks and Facebook Timeline for Brands Coming Soon…
Social Media Helps Grammy Achieve Huge Ratings in Broadcast and Social TV http://mashable.com/2012/02/13/grammys-social-tv-stats/ Over 39.9 million viewers tuned in to the 54th Annual Grammy Awards this past Sunday. With over 13 million social comments related to the Grammys, the record from last week’s Super Bowl was broken. This article details social media records and shows which performances had the most comments. Suggested Tweet: #SocialMedia helps the 54th Annual #Grammy Awards achieve huge ratings in broadcast and social TV http://on.mash.to/yZRPLu How Jimmy Kimmel Earns Nearly $2…
Use Pintrest and New LinkedIn Company Page Features to Grow Your Brand…
5 Tips for Using the New LinkedIn Company Pages http://www.socialmediaexaminer.com/5-tips-for-using-the-new-linkedin-company-pages/ LinkedIn recently announced an update to company pages that can help companies and small businesses to become more engaged on the network. Up until now, your company page existed in isolation. Now businesses can update their individual company pages to enable their followers to receive updates and insights about job opportunities, company news, employee moves and more. Suggested Tweet: 5 Tips for Using the New LinkedIn Company Pages | http://bit.ly/xGRmHE via @smexaminer #linkedin Should…
Linkedin’s New Job Button, Competitive Tweeting…
Mashable, LinkedIn Launches Button That Lets You Apply for Jobs <http://mashable.com/2011/07/25/apply-with-linkedin/> This article introduces a new button on LinkedIn, where users can apply for jobs with a click of the mouse. The user can upload their resume and then easily send it to employers. LinkedIn is projecting that this could be “the future of job applications.” Recommended Tweet: #LinkedIn introduces the future of applying for jobs. It’s so easy! http://on.mash.to/nQ547z Mashable, 2012 Olympics Launches New Event: Competitive Tweeting <http://mashable.com/2011/07/26/2012-olympics-launches-new-event-competitive-tweeting/> The 2012 Olympics is launching an…
Social Media Research and Analytics
Here at T/K we don’t make vendor choices without due diligence. So, when in search of a social media analytics company we spent a great deal of time researching, participating in demos and testing out various systems at various price levels. The bottom line is…. there is no “one size fits all” solution, but there are several excellent options available for businesses of all shapes and sizes. My recommendation is to make the decision based on quality, ease-of-use, price and customer support. No system is…
The Real Value of Social Media
It is impossible to ignore the influence of social media in today’s culture, but what exactly does this mean for business and how does it impact a company’s brand? Many companies question the value of social media if not directly linked to an increase in sales. However, building brand awareness, increasing social influence and retaining customers are some of the most valuable effects of a well-rounded social media plan. Large corporations are increasing alliances with social media companies. Foursquare recently announced a nationwide partnership…
