National Coffee Day is PR Done Right
In the land of public relations, we are always looking for fun a creative ways to spread the word about our clients. A press release about a recent business deal isn’t the only way to get national and local media attention. Take it from Dunkin Donuts. Saturday, September 29 is National Coffee Day, so in celebration Dunkin decided to partner with CareerBuilder to survey workers about coffee consumption. The result? Coverage appearing in local, national and trade media about the most coffee-dependent professions. When two…
Global Social Media Revenue Forecast and Tumblr’s New Revenue Earning Plan…
Tumblr Plans to Cash In. Will 53 Million Bloggers Agree? http://www.thedailybeast.com//content/newsweek/2012/04/29/tumblr-plans-to-cash-in-will-53-million-bloggers-agree.html Tumblr, the five-year-old blogging and social-networking site, plans to let a small number of advertisers purchase new ads on its dashboard and directory pages, which highlight content categories and various blogs. The company’s 25-year-old CEO, David Karp, said advertising content will be a slow build and that the user interface will remain the way its 110 million monthly visitors love. Tumblr has spent the last year studying how companies use the site, and has…
Death of Local Store Marketing ISN’T Greatly Exaggerated
For years, local store marketing has been the most effective way for store managers and owners to integrate their business into the community. The high-touch approach of visiting local schools, neighborhood associations and charitable organizations and aligning one’s business in the spirit of reciprocal benefit has made many a businesses long-standing members of the community. With the growth of national and international chains, local store marketing was the vehicle to leverage national advertising, public relations, community relations and sponsorships. In fact, it was imperative that…
What Does Your Twitter Say About You?
As part of a (work) group that’s heavily involved in social and digital marketing, a good portion of my day revolves around the tools of the trade that let me stay connected and informed. But one in particular is constant, letting me reach thousands with 140-character blurbs, catch headlines, get weather and traffic updates, follow mentions of my clients and relevant issues, pitch story ideas, catch up with friends and tons more. What is it? Twitter, of course. Thru Tweetdeck, Twirl and my Droid’s Social…
