Never Stop Learning
It’s almost scary to think how many years now separate me from my undergraduate education at Emory University. Let’s just say I could potentially be a parent to some of the undergraduates currently enrolled. The four years I spent there were wonderful; I managed to graduate with a dual degree in sociology and music (handy I know), a love of learning, the ability to think and write critically and a larger world view. What I didn’t leave with was much of a game plan for my future…
The Underdog of the Social World
In today’s digital world, social media plays a vital role in how we communicate, shop for new products and services and keep ourselves entertained. As PR professionals, social media has also shifted the way we need to think and strategize on behalf of our clients. It has given us a direct outlet to reach our clients’ customers which requires a smart approach to ensure messages are made in a clear, concise and engaging manner. It’s undeniable that social media has seen exponential growth over the…
A Resolution for 2013
There are plenty of reasons to make resolutions, and just as many reasons to break them. In general, I hate resolutions because they never work. They’re made in haste, at a time when we’re already pushed to the limits with obligations and responsibilities. However, as we close out another business year here at Trevelino Keller we are taking the time to look back at some of our successes and where we have a little bit of room for improvement. We are closing out a record…
Can Pinterest Impact my Biz?
Guess what? The answer is ‘yes’. As you may know, Pinterest is a social media site that lets users organize and share things that they find of interest on the web. According to a recent article from TechJournal South, Pinterest has grown quickly to be the third most popular social network and the fourth largest driver of organic web traffic globally, beating out Yahoo. A few additional statistics about the site: - 10 months after launch, the site had 13 million users - Users spend…
Infographics are not a social media strategy + more social insights
T/K Social Media Report SOCIAL MEDIA REPORT: September 28, 2012 Social Media Topics This Week: In this week’s report, Brian Solis covered a widely shared piece on why infographics are not a social media strategy, AdAge published an article on how top brands became Twitter sensations PR BreakfastClub talk about how PR fits in with other similar professions, Fierce Mobile Content covered the increasing popularity of visual and PR Daily wrote a piece on tweets that can cause a serious PR problem. Enjoy! ——————————————————– Infographics…
National Coffee Day is PR Done Right
In the land of public relations, we are always looking for fun a creative ways to spread the word about our clients. A press release about a recent business deal isn’t the only way to get national and local media attention. Take it from Dunkin Donuts. Saturday, September 29 is National Coffee Day, so in celebration Dunkin decided to partner with CareerBuilder to survey workers about coffee consumption. The result? Coverage appearing in local, national and trade media about the most coffee-dependent professions. When two…
Social Media Integration Conference 2011 Kicks Off Tomorrow
Trevelino/Keller is thrilled to be participating in the second annual Social Media Integration Conference (SMIATL), September 16 – 17 in metro Atlanta at Kennesaw State University. The conference kicks off tomorrow afternoon and the agenda includes everything from beginner boot camps to interactive sessions to advanced level panels. The speaker lineup includes a wide variety of innovators responsible for successfully implementing integrated social media strategies and tactics in organizations large and small. Produced by Kennesaw State University’s journalism department, SMIATL offers unique learning and networking…
What Does Your Twitter Say About You?
As part of a (work) group that’s heavily involved in social and digital marketing, a good portion of my day revolves around the tools of the trade that let me stay connected and informed. But one in particular is constant, letting me reach thousands with 140-character blurbs, catch headlines, get weather and traffic updates, follow mentions of my clients and relevant issues, pitch story ideas, catch up with friends and tons more. What is it? Twitter, of course. Thru Tweetdeck, Twirl and my Droid’s Social…
