The Underdog of the Social World
In today’s digital world, social media plays a vital role in how we communicate, shop for new products and services and keep ourselves entertained. As PR professionals, social media has also shifted the way we need to think and strategize on behalf of our clients. It has given us a direct outlet to reach our clients’ customers which requires a smart approach to ensure messages are made in a clear, concise and engaging manner. It’s undeniable that social media has seen exponential growth over the…
Facebook Privacy Notice? You’re Smarter Than That.
About a week later after it started popping up on my News Feed, my Facebook friends seem to have finally realized that the ‘privacy notice’ protecting their personal details and data from unauthorized copying is fake. The notice scam was the second one this year and started to appear after Facebook posted new privacy guidelines, stating that users will no longer be able to vote on future proposed changes to the website. Was anyone aware that we had those voting rights as Facebook users before?…
Social Media: Reinventing Black Friday
Nothing screams Thanksgiving like a delicious roasted turkey, a gathering of loved ones and the resulting tryptophan coma that lasts through rivalry weekend. But to some, Thanksgiving is simply the preamble to a time honored tradition of binge consumerism. The Thursday feast: a means of refueling in preparation for the retail marathon that, depending on the stores on ones target hit list, could be between midnight and some other equally ridiculous pre-dawn hour. Last year a record 226 million shoppers took part in the frenzy…
Election Day 2016: Starting Now?
I opened my Instagram feed today and was bombarded by the #vote. You know, all those images happily watermarked of important amendments or their favorite candidate highlighted. Turns out that social share could land you in jail in some states. Good to know, right? Of course I’m not completely innocent; it’s hard to resist the urge to share or “Like” a photo or sentiment that aligns with my personal ideology. And my 615…
Can Pinterest Impact my Biz?
Guess what? The answer is ‘yes’. As you may know, Pinterest is a social media site that lets users organize and share things that they find of interest on the web. According to a recent article from TechJournal South, Pinterest has grown quickly to be the third most popular social network and the fourth largest driver of organic web traffic globally, beating out Yahoo. A few additional statistics about the site: - 10 months after launch, the site had 13 million users - Users spend…
The 2012 Social Media Report & 5 Best Practices for Creating Viral Branded Videos…
A new study has found sites such as Twitter and Facebook actually reduce the impact of customer complaints. http://www.digitaltrends.com/social-media/social-media-makes-you-hate-customer-service-less/ According to CFI Group’s newly released Call Center Satisfaction Index, social outlets such as Facebook and Twitter allow consumers to more easily interact and vent their frustrations, in turn causing them to feel that they are better heard by the vast, faceless companies with which they have problems. The simple act of posting can be cathartic for many: As Terry Redding, director of development and delivery…
A Case For Writing Things Out & The Most-Useful Social Media Tools of 2011…
The Pen Is Mightier Than The Phone: A Case For Writing Things Out http://www.fastcompany.com/1798782/when-pen-beats-phone-a-case-for-writing-things-out?partner=homepage_newsletter There’s all kinds of advice across the web about when to use which app for each small thing that needs doing. But the advocates for using paper to complete certain tasks are not so loud (you can’t hear them typing, among other things). Yet a Forrester Research survey of business professionals found that 87 percent of them supplement gadgets with paper productivity http://www.livescribe.com/ , and 47 percent thought their personal…
Twitter Releases Web Analytics Tool, Facebook Unveils ‘Subscribe’ Option…
Tools: USA Today, Facebook unveils ‘subscribe’ option <http://www.usatoday.com/tech/news/story/2011-09-14/facebook-subscribe-feature/50404706/1> Similar to Google + and Twitter, Facebook will now offer a “Follow” feature, of sorts. In the next few days Facebook plans to open up the option for users to subscribe to others including non-Facebook friends. Celebrities and political figures will no longer need to update pages in order to update fans, and fans will be able to specifically customize their subscriptions by content, prioritization, and all in between. Recommended tweet: Out with the “like,” in with…
