Drinking the YouTube Kool-Aid
Currently, large and small businesses are familiarizing themselves with social networks, including Facebook and Twitter, and are increasingly using them as tools to connect with customers. According to a Palo Alto Networks study, the number of organizations using either Facebook or Twitter as an engagement tool is estimated to have leapt 250 percent in the last six months, and more and more businesses are deciding to jump aboard the social media bandwagon. Although Facebook and Twitter are important tools for companies to be involved with,…
Goodbye Super Bowl Ads, Hello Social Media!
Every year, audiences are drawn to their televisions for the most anticipated sporting event in the United States, the Super Bowl. Not only do families gather around the tube to watch the heated competition, but equally important are the Super Bowl ads that are buzzed about long after the trophy has been awarded. Several of the nation’s top brands spend millions of dollars each year showcasing their products, hoping that their minute of fame in front of 100 million viewers will results in high sales…
