Social Media Report: November 9, 2012
T/K Social Media Report Social Media Topics This Week: In social media this week, an article on Social Media Today explains the change taking place between search and social and how the merging of the two will bring about better search engines. Another article gives six tools and tips for YouTube social media success, an often overlooked platform. PR Daily shares an article recapping the 2012 Presidential Election and social media takeaways from the team’s efforts. ——————————————————– Social + Search: Building a Better Search…
YouTube Insights, Map of the Social Brand Universe…
Tools: The Next Web, YouTube Launches Insights for Audience <http://thenextweb.com/2009/09/30/launch-youtubes-insights-audience/0/> YouTube is now testing a new tool called “Insights for Audience,” which provides video analytics to describe YouTube video audiences based on demographics. With this tool, advertising and media agencies will be able to determine which users are searching for which videos based on their age, gender, country and interests. Recommended tweet: #New video targeting tool is available for testing. @YouTube presents the Insights for Audience tool: http://tnw.co/qg0Xy2 PC Magazine, Hands On With the Facebook…
Social Media Research and Analytics
Here at T/K we don’t make vendor choices without due diligence. So, when in search of a social media analytics company we spent a great deal of time researching, participating in demos and testing out various systems at various price levels. The bottom line is…. there is no “one size fits all” solution, but there are several excellent options available for businesses of all shapes and sizes. My recommendation is to make the decision based on quality, ease-of-use, price and customer support. No system is…
Drinking the YouTube Kool-Aid
Currently, large and small businesses are familiarizing themselves with social networks, including Facebook and Twitter, and are increasingly using them as tools to connect with customers. According to a Palo Alto Networks study, the number of organizations using either Facebook or Twitter as an engagement tool is estimated to have leapt 250 percent in the last six months, and more and more businesses are deciding to jump aboard the social media bandwagon. Although Facebook and Twitter are important tools for companies to be involved with,…
Goodbye Super Bowl Ads, Hello Social Media!
Every year, audiences are drawn to their televisions for the most anticipated sporting event in the United States, the Super Bowl. Not only do families gather around the tube to watch the heated competition, but equally important are the Super Bowl ads that are buzzed about long after the trophy has been awarded. Several of the nation’s top brands spend millions of dollars each year showcasing their products, hoping that their minute of fame in front of 100 million viewers will results in high sales…
Is There Any Social Media Etiquette?
As David Armano points out in a recent article from the Harvard Business Review, in 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. There is no question that we will continue to adapt and mold with the world of social media and eat-up new technologies and more efficient applications that are…
Lights, Camera, Action! Using Pictures and Video to Enhance your Brand
Websites such as Flickr and YouTube have exploded in popularity for photo and video sharing. Comscore, a marketing research company, revealed that the popular social network YouTube has reached 100 million viewers alone. Using videos and photos are a fun and inexpensive way to showcase to potential customers the “feeling” or “personality” of your brand. Giving them a visual can help solidify a decision to buy your product or to use your services. In addition, pictures and video aren’t only fun, they show proven…
