Early in our careers we learned the power of the network effect which many technologists, most notably Bob Metcalfe, professed of its power and its scaling of influence if built properly and managed accordingly. Since we founded our public relations firm in 2003, we have been students of the network effect, building community among thought leaders and experts in those areas of relevance to our business — technology, b2business, lifestyle, greenworks, franchising and health.
While by definition we are a national boutique, we operate outside our scale in services, partnerships and strategic initiatives because in order for David to slay the Goliath agencies in the new millennium, he (meaning we) better be packing some serious expertise, depth and community. And so while Trevelino/Keller is our agency delivering public relations, social marketing and brand communications to established and emerging companies, WheelhouseTK is our strategic imperative to bring consultants and partners together across a range of professional services with a mantra of collaboration and reciprocity.
So we encourage you to check out WheelhouseTK, from our PR-Speak blog that talks to our public relations work, some client successes, the trends we see shaping business, candid looks at best and worst practices as well as innovation in social media and the power of strategic and dynamic branding. You will also find our insights about thoughtful programs and campaigns within social responsibility. Should you wish to share your thoughts, feel free to comment. Interested in being a guest blogger, check out our Guest Blogger widget on the home page and submit away.